Although individuals may react differently to colours based on personal preferences and unique life experiences, numerous studies have found that the majority tend to make certain colour associations, such as:
* Black – powerful, strong, commanding, ominous, depressing
* Blue – calming, comforting, soothing
* Gray – weak, depressing, boring
* Green – refreshing, quiet, natural, calming
* Orange – distressing, stimulating, exciting
* Red – stimulating, exciting, aggressive, dominant, dynamic, passionate, dangerous
* White– weak, passive, pure
* Yellow – cheerful, stimulating
|
