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Google launches trusted stores provision
Google is launching an e-commerce certification program this morning called “Trusted Stores.” The company says that it’s trying to give consumers greater confidence to buy products online. In very limited beta right now, qualifying e-commerce stores will be able to display a “Google Trusted Store” badge. What’s more interesting is that Google is backing its program with $1,000 in consumer purchase protection (more on that in a minute).
To qualify as a Trusted Store etailers must apply and voluntarily provide a range of data to Google. Google believes getting data directly from online retailers is more reliable than doing consumer surveys.
Trusted Stores must have a track record of on-time shipping and reliable customer service. Regarding customer service in particular, the etailer must have a history of quick resolution of consumer problems and issues.