Smart and Clever Advertising Messages

Smart and Clever Advertising Messages



You don't have to spend $2 million dollars to have a creative ad that grabs people's attention.

Just Try these 5 rules:

1. Surprise your audience. Do something they don't expect.
2. Make sure it is relevant. Funny for funny sake doesn't sell more product. Remember your end game.
3. No inside jokes. Everyone should get it.
4. Different medium = different funny. You can be more esoteric in print ads because your audience has time to figure it out. Outdoor - they have about 5 seconds, so get to it quick.
5. Clever funny always wins over mock someone funny.