Google enters TV advertising business

Google Inc has its first major deal to enter the television advertising business with U.S. satellite TV operator Echo Star,a move that promises to upset the cozy way TV ad impact has been measured.

EchoStar Communications Corp and Google say that they have partnered to create an automated system for buying,selling,delivering and measuring the impact of TV ads running on EchoStar’s national,125-channel Dish network.
(Source:NYT)