Avoid Repeating Keywords in the URLs

When planning your navigation structure for a website, do not repeat a keyword again and again, as it will be considered keyword stuffing by most search engines.

This is explained with the help of an example:

www.yourhotels.com
www.yourhotels.com/dublin/
www.yourhotels.com/dublin/dublin-hotels/
www.yourhotels.com/dublin/dublin-hotels/cheap-hotels-in-dublin/
www.yourhotels.com/dublin/dublin-hotels/luxury-hotels-in-dublin/

www.yourhotels.com
www.yourhotels.com/dublin/
www.yourhotels.com/dublin/dublin-hotels/
www.yourhotels.com/dublin/dublin-hotels/cheap-hotels-in-dublin/
www.yourhotels.com/dublin/dublin-hotels/luxury-hotels-in-dublin/

As you can see with the above examples, the keywords “Dublin” and “hotels” are repeated again and again, causing the URL to be lengthy and keyword stuffed. This problem can be solved by using a well planned and better navigation structure for the website.

Example URLs which could be implemented can be the following:

www.yourhotels.com
www.yourhotels.com/dublin/hotels/cheap-hotel/
www.yourhotels.com/dublin/hotels/luxury-hotel/
www.yourhotels.com/dublin/apartments/cheap-apartment/
www.yourhotels.com/dublin/apartments/luxury-apartment/

With the proposed plan, the length of the URLs has reduced considerably and the repeated keywords have also been removed. It is making the same logical sense as the previous examples and is also using keyword variations, by using singular and plural keywords in the URLs.

Keywords in URLs

Search Engines give importance to keywords used in the URL if a web page, both in the domain name as well as in the directory structure. They are also identified and highlighted by making them bold when ever a Search Engine query is carried out and the results are displayed.