Link Trading - Good Ways to Build Links

1. Swap some links. What?! Did we really just recommend reciprocal link building? Yes, on a small scale, and with relevant partners that will send you traffic. Stay away from the link trading hubs and networks.

2. In case you didn’t get the memo — when swapping links, try to get links from within the content of relevant content pages. Do not try to get links from pages that list hundreds of off topic link partners. Only seek link exchanges that you would consider pursuing even if search engines did not exist. Instead of thinking just about your topic when exchanging links, think about demographic audience sets.