Conferences & Social Interaction - Good Ways to Build Links

1. It is easy to take pictures of important events and tell narratives about why they are important. Pictures of (drunk?) “celebrities” in your industry make great link bait.

2. Leverage new real world relationships into linking relationships. If you go to SEO related conferences, people like Tim Mayer, Matt Cutts, and Danny Sullivan are readily accessible. Similarly, in other industries, people who would normally seem inaccessible are exceptionally accessible at trade conferences. It is much easier to seem “real” in person. Once you create social relationships in person, it is easy to extend that onto the web.

3. Engaging, useful, and interesting interviews are an easy way to create original content. And they spread like wildfire.