Keyword-Optimized Breadcrumbs

Many people view breadcrumbs as the additional way to stuff the site with keyword-targeted anchor text. Thus what they end up with looks something like this:

Main keyword (link to home) > Main keyword + word (category link) – Main keyword + word

Example:

Posters (link to home) > Celebrity posters (category link) > Angelina Jolie posters

In some cases (like the above one) this really may look handy (and natural) enough but in on average I tend to take a less SEO-centered approach for a couple of reasons:

1. As we’ve discussed previously, too much keyword-focused anchor text may look strange: mind the keyword-in-anchor-text factor in breadcrumbs.

2. Never put SEO before usability: people will know what “Home” link means and where it is going to bring them.