Mission Statement Creation
by Rekha[ Edit ] 2010-03-11 19:03:42
Mission Statement Creation
1. To create your mission statement, first identify your organization's "winning idea".
This is the idea or approach that will make your organization stand out from its competitors, and is the reason that customers will come to you and not your competitors .
2. Next identify the key measures of your success. Make sure you choose the most important measures (and not too many of them!)
3. Combine your winning idea and success measures into a tangible and measurable goal.
4. Refine the words until you have a concise and precise statement of your mission, which expresses your ideas, measures and desired result.
Example:
Take the example of a produce store whose winning idea is “farm freshness”. The owner identifies two keys measures of her success: freshness and customer satisfaction. She creates her mission statement – which is the action goal that combines the winning idea and measures of success.
The mission statement of Farm Fresh Produce is:
"To become the number one produce store in Main Street by selling the highest quality, freshest farm produce, from farm to customer in under 24 hours on 75% of our range and with 98% customer satisfaction."
