Vision Statement Creation

Once you've created your mission statement, move on to create your vision statement:

1. First identify your organization's mission. Then uncover the real, human value in that mission.

2. Next, identify what you, your customers and other stakeholders will value most about how your organization will achieve this mission. Distil these into the values that your organization has or should have.

3. Combine your mission and values, and polish the words until you have a vision statement inspiring enough to energize and motivate people inside and outside your organization.

Here's the Vision Statement of Farm Fresh Produce that she creates and shares with employees, customers and farmers alike:

"We help the families of Main Town live happier and healthier lives by providing the freshest, tastiest and most nutritious local produce: From local farms to your table in under 24 hours."