Feedburner and SEO

FeedBurner is a web feed management provider launched in 2004. FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers

Feedburner may be defined as a service which takes your feed, adds some values then makes it available to your visitors. The three outstanding features of Feedburner are – you will get details about the total number of subscribers you have; information about the quantum of traffic you get from your feed measured in clicks; facility to include customized information into the feed for purposes of advertising. Many people appreciate the feedburner’s ability to measure the number of RSS subscribers. This feature provides them the facility to monitor their efforts for enlarging the subscription base.

Searching with a search engine will result in links to your feed as well as your site. This is in view of the search engines’ increased use of feeds to help discover and index web sites. This is seen as positive advantage as it provides searchers multiple opportunities to find your content. Some site owners want to control how and when their feeds show up in search results. They also want to influence the way search engines interpret the information they find in the feeds. Naturally, not everyone accesses their feed readers daily, so the number of subscribers will certainly fluctuate. Over time, Feed Burner calculates the average number of people who access your feed per day.

As Feed Burner had become terribly popular, Google thought to buy it in 2007. Many site owners opine that the overall experience with Feed Burner is fantastic. To take full advantage of all the features Feed Burner offers to optimize and analyze, every serious blogger, webmaster or internet marketer must have a Feed Burner account.

In addition, Feedburner is a service which will take your feed, add some smarts then make it available for your readers. There are many options but some of the nicer features are:

* Information about how many subscribers you have (see left hand side of this page)
* Information about how much traffic you get from your feed as measured in clicks
* Ability to include customized information into the feed – could be used for advertising