Search Person Optimization = Click-thrus

It's not enough to be at or near the top of the search results. A top ranking is just another car on the showroom floor. You have to make the searcher want you; you need to entice them to click on the search result link into your site. Throwing keywords in a title tag can help get you rankings, but that's not enough to get the click-thru. You need to optimize your title tag to be compelling enough to make the visitor click your over someone else's.