Use SEO for your branding

Search engine optimisation works better for branding because it tends to reach people on a one-to-one level. You’ll have noticed that as you alter your site to appeal to the search engines, you’re making changes that will appeal to internet users. Promoting your brand is already a part of SEO. Your off-page optimisation is about getting your business noticed. Branding is just taking this a tiny step further, and working brand image ideas into your campaign.