Use your brand for SEO

Internet commentators have noticed that searches on your brand keywords can bump your site’s ranking up as well. The theory is that if Google notices people are looking for you, your site rises in value.

Your brand can also return SEO dividends in the form of links. SEO experts have noticed that sites with a strong brand presence tend to get links more easily. Part of this is the relationship factor. If someone is aware of your brand, they already have a relationship with you. People are wary of providing links to those they’re not connected to. If they know your brand, the connection is already there.