Mobile Search Engine Optimization
The internet has revolutionised the way the world works, the way it lives, the way it loves, but the internet is not the only thing changing lives. Technology is becoming increasingly accommodating in our hectic lives and one of the ways it does so is through mobile phones. In the last 20 or so years, mobile phones have progressed.
They have gone from brick-like devices with mile long aerials to slim, trendy little gadgets that sport a myriad of functions. One of the most useful functions a mobile phone offers any user today is internet connectivity. It is just one more way in which the internet is becoming a more integral part of our lives. It is also just one more way in which technology is becoming more accommodating of modern living. However, what does this new mobile online revolution mean to your business website?
Changing with the tides
Changes in the internet and in technology are about as frequent as changes in the oceanic tides, if not more so. For this reason it is important for all businesses to be clued up about the changes that are forever going on in the worlds of the internet and technology. Why should it bother you if the internet changes or personal technology changes? After all, you have a well-established website.
Well, changes affect you and your website. They affect how people search, what they connect to the internet and search with and how well they react to you. For instance, one major problem that faces mobile internet users is the heavy websites on the internet; those using lots of graphics, flash animation and more. These websites either take forever to load or they don’t load at all. In order to appeal to your mobile visitors, you need to cater to their needs and that means catering to the online capabilities of mobile phones.
Mobiles are moving up
More and more people are using their mobiles for internet connectivity today. Studies have shown that connecting to the internet from a mobile phone has gone from an occasional occurrence to a daily one. About 35% of all mobile users connect to the internet through their mobiles daily. This is a significant increase and trend that deserves your attention.
Mobile optimization pointers
SEO experts will be able to advise you about creating pages dedicated to mobile internet users, generating mobile access pages while using the very same URLs or creating a whole new sub-domain for mobile users. Each has both perks and drawbacks. You will also need to look at changing the type of content aimed at mobile users.
They do not want flash animation, elaborate imaging and other fancy frills and spills. They want content that is short, concise and to the point. They want the information immediately, so offer the bare minimum and essentials, forget about vision statements, company history and other extras. Your mobile users need to be catered to in a completely different way to the normal computer users. You need to take the limitations of mobile phones into consideration and work on ways to present them with what they want that work around those limitations.
