Vital keyword

All optimisation, whether global or local involve highly targeted keywords. With a local optimisation effort, your location becomes your most important keyword. You can add extra local mention to your slogan or logo by adding a tagline. For example: “baking bread in Birmingham since 1982”. Local search engine optimisation has an extra perk.

When people outside your target area do searches for your type of products or services in your location, the search engines will pick up your website because of the location keyword. This works whether searchers are in other cities in the UK or overseas. Local search optimisation means your site will be seen by searchers in your target audience, and not by random searchers.