Maintain your keyword research

The development of keyword groups is a kind of virtuous circle, as it comes from both sides of the game. Users develop keywords through refining their use, moving from simple keywords to more and more complicated ones in their searches. In reaction to this, sites rework their search engine optimisation methods to include more complex keyword groups, which means that more complex keywords are being used on pages, which then drives another round of complexity from the user side of things. It’s all very complicated, and a successful business simply has to keep up. Search engine optimisation is a continuous process.