SEO goes well beyond search engines

What ethical SEO companies do achieve for their clients is an across-the-board improvement of a site’s relationship with the search engines. Sites are rarely built with the invisible little robots of the search engines in mind. SEO implements many small changes to a site which helps the search robots crawl across a site more efficiently, placing what is hoped to be the right information in their path.

SEO experts don’t have the magic formula for search engine success, but nevertheless the implementation of search engine optimisation tactics can have a positive influence on the health of your site. The improvements made within your site’s architecture, the placement of keywords in your content, and the addition of fresh content, all add up to a site that is more appealing to human users as well as search engines.