Why Pay-per-call?

Why Pay-per-call?

Pay Per Call is an advertising service that connects search consumers with your business by phone. Pay-Per-Call is a New avenue for Search Marketers in the internet marketing era. Pay-per-call is a concept similar to pay-per-click (PPC) advertising which is the dominant form of advertising on the internet. Pay Per Call can help grow your business by driving phone leads directly from the Internet and mobile phones—whether or not you have a website.

Pay-per-click is fine for promoting Web sales, but pay-per-call offers an alternative for companies without transactional sites. Pay-per-call works on auction pricing and encourages consumers to call instead of click. Pay Per Call enables consumers to find your business via ads that appear in search results on search engines and directories.

How does Pay Per Call work?

Pay Per Call works similarly to click-based advertising, except that it drives phone leads to your business, rather than clicks to an e-commerce website. Like click-based advertising, Pay Per Call enables you to:

* Easily sign up as an advertiser and create ads,
* Bid for prominence in search results, and
* Manage budgets and accounts.

Google took the next step for AdWords this past Wednesday with pay-per-call. The industries where this will have the most immediate impact are your traditional businesses that really prefer the consultative sale over the telephone.
Google’s Pay-per-call model is simple. When you do a search, you may get some AdWords results that offer up a green telephone logo. You will also see a box to type in your phone number. Within a few minutes, your phone should ring and you will have the opportunity to talk to a sales rep from that company.

Where will my Pay Per Call ads appear?

Your ads will be display on the following search engines:

AOL Yellow pages
Locol.com
Marchex
Google Pay per call
Infospace yellow pages