The benefits of using the Google Analytics

The benefits of using the Google Analytics:

* The setup is very straightforward and takes hardly any time.

* It is a great solution providing a wide range of reports with a lot of flexibility.

* Multiple sites to be tracked under one login.

* Tracking campaigns from a wide variety of media is possible.

* A/B ad testing is easy.

* It integrates with all marketing media and can be used as a single portal to track multiple campaigns.

* In depth reports on site navigation and use are invaluable.

* E commerce tracking is included.