Coca-Cola to Coke Classic?

by Geethalakshmi 2010-04-26 11:54:56

Coca-Cola to Coke Classic?




Why did Coca-Cola get the new name, Coke Classic?
It comes from the "if it ain't broke, don't fix it" rule. Coca-Cola was the leading soft drink when it started to lose market share to the sweeter-tasting Pepsi. A decision was made to change Coke's formula. It was to be just a small change, but would at the same time allow the company to freshen its look and ignite some marketing buzz. Twenty-five years ago today, New Coke appeared on the shelves. It was a marketing disaster. Even though many people actually liked the sweeter taste, a small but very vocal group loudly objected to the change. Three months later, the company re-released a version of the original flavor, under the name Coke Classic. New Coke (also called Coca-Cola II) was discontinued in most places by 2002, and "Coca-Cola" refers to the flagship soft drink.

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