Doorway pages are web pages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking.
Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings.
If a visitor clicks through to a typical doorway page from a search engine results page, in most cases they will be redirected with a fast Meta refresh command to another page. Other forms of redirection include use of Javascript and server side redirection, either through the .htaccess file or from the server configuration file. Some doorway pages may be dynamic pages generated by scripting languages such as Perl and PHP.
Many search engines give a penalty for using the META refresh command, some doorway pages just trick the visitor into clicking on a link to get them to the desired destination page, or they use Javascript for redirection.
More sophisticated doorway pages, called Content Rich Doorways, are designed to gain high placement in search results without using redirection. They incorporate at least a minimum amount of design and navigation similar to the rest of the site to provide a more human-friendly and natural appearance. Visitors are offered standard links as calls to action.
Landing pages are regularly misconstrued to equate to Doorway pages within the literature. The former are content rich pages to which traffic is directed to within the context of pay-per-click campaigns and to maximize SEO campaigns.
Is it a Doorway Page or just another Web page?
Is the page an integral part of the contents of your website?
Do you link to the page in your site navigation?
If "Yes, Yes," then the page is not a doorway page. If "No, No," then the page is a doorway page.
Note: Generally, doorway pages are intended to be used to spam the search engines. Hence this would not help in effective SEO.
