Be aware of selecting Web page title

The titles of your web pages are important for search engines

To many search engine spiders the title of a web page is more important than other web page elements. If your web page title contains your most important keywords, it's likely that the web page will have a good search engine ranking for these keywords.
The title of a web page is the text that is written between the <TITLE> and </TITLE> tag in the HTML code of a web page.

The titles of your web pages are important for web surfers

The title of your web site is the first thing web surfers will see from your web site. Many search engines display the title of a web page as the main link to a web site in the search engine result pages.

In addition, the web page title is used when a web surfers bookmarks your web site.
While most search engines don't allow you to influence the description of your web site, the title of your web site is often listed without any changes.