What is Keyword Stemming?

Keyword stemming is a useful tool for web pages and search engine optimization. Keyword stemming may not be one of the most popular techniques for SEO but it is (quiet) quite an effective way to yield results and generate more hits from the search engine traffic.

The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word.

This particular process allows a website to expand upon the number of variable options, which can help a website get more traffic. Words that are a product of keyword stemming can expand in either direction, or even add words to the phrase, making the possibilities limitless.

In other words, Keyword stemming is an art of modifying or extending a popular/targeted keyword, for e.g. “game”, by:

* Making it plural – games.
* Adding Prefix and Suffix - pre-game, post-game.
* Adding new words to either side of the keyword – best game, football game, war games, game zone.
* Adding other modifiers – gaming, gamer and many more.

In fact, people won’t really use the same word all the time to search – the word “game” will usually transform depending on how they use it. Hence, it makes sense to expand the scope of the keyword.

It becomes virtually endless and an important ally to any search engine optimization program.