New Digg design gets more personal

Social news aggregator Digg unveiled the fourth version of its website today, designed to let users select where they receive their news and create a more personalized experience.

The new version makes it easier to find new sources to follow and connect to friends via Facebook, Google and Twitter accounts. It also offers a custom “My News” page that shows you friends’ story submissions, comments, and Diggs, as well as selected feeds. Users can still access the traditional top news feed, but the “My Feed” section is now the default page for the site for people who have signed up.



The redesign comes on the heels of former Digg CEO Jay Andelson’s resignation earlier this year as the company found trouble staying in the black. Founder Kevin Rose has stepped up in the meantime.

Digg also cut 10 percent of its staff in the second quarter this year as it faded in popularity with the rise of other social outlets like Facebook and Twitter.

Digg recently came under fire after users and publishers were discovered gaming the site to direct traffic to websites they preferred and creating “Digg armies” to kill stories they did not want to reach the front page.