How to Recognize a Quality Link

A quality link is one that originates from a related or trusted web page that has already been indexed, thereby enjoying some popularity on the search engine.

One way back-links are the source preferred by Google, through their inherent quality element when they have been used in relevant copy, such as an article or blog post.

Reciprocal links are qualified as partner backlinks. Reciprocal themed links still have value in Google’s index but not as much as one way links.

Incoming links should:

* Be relevant to your subject
* Have a relatively high Google PageRank (or if zero PR be from a themed and trusted source)
* If possible use appropriate keywords in the anchor tag
* Be from as many separate domains - IP addresses as possible
* Be diverse (do not target one particular link source)
* Be, if possible, from a page that has link authority (passes on link juice)
* Be 'do follow' links and not 'no follow' links
* Have accessibility to search engine spiders