Reverse SEO

Reverse SEO is the act of rendering a search engine's results optimal by decreasing the rank of potentially negative results or bad press.
Reverse SEO is the process of removing (technically de-ranking) websites other than your own from the first pages of Google.
The approach was invented by our co-founder Clinton Cimring is 2006 as a reaction to websites like ripoffreport.com, complaintsboard.com, and public blogs, which have been used to destroy individuals and company reputations online.