Why Americans are bathing less and less

by bharathi 2010-11-01 12:00:11

A daily shower is a deeply ingrained American habit. Most people would no sooner disclose they had not showered in days than admit infidelity. But Jenefer Palmer, 55, of Malibu, Calif., cheerfully acknowledged recently that she doesn't shower or shampoo daily and doesn't use deodorant. Ever.

No, she does not work from home in pajamas. In fact, Ms. Palmer, the chief executive of Osea, an organic skin-care line, often travels to meet business contacts at the five-star luxury hotels where her line is sold. They might be surprised to read that Ms. Palmer, a petite, put-together brunette, showers "no more than three times a week," she said, and less if she hasn't been "working out vigorously."


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