Google Finally Updates FeedBurner

After over three years since its acquisition, Google has finally launched a major upgrade to FeedBurner with an emphasis on real-time stats.

The new interface provides real time stats for clicks, views, and podcast downloads, which means you can start seeing what content is drawing traffic from feed readers, Twitter, and other syndicated sources as it happens.

The interface can be accessed by clicking the “Try out the NEW (beta) version!” link at the top of your FeedBurner account page. According to the launch article, “The best way to see these real time features is to publish a new post and then switch to the ‘Last two hours’ view to begin seeing updates.”

At this time, the new interface is primarily for the showcasing the new real-time stats. All other account actions will still need to be done from the old interface.