Apple has been chosen World's Most Admired Company by Fortune. The company kept its most admired crown for the third year in a row.
Fortune prepares an annual list of the most admired businesses. This year, Apple has again taken the lead and become Most Admired Company for 2010. 4,200 people (directors, executives and analysts) voted the company in a poll and results showed that Apple is best of the year 2010. However, there were still some firsts for Apple in this year's list. For one thing, Fortune says the company won by the highest margin ever.
What is the reason behind the admiration?
It's said that the reason for the admiration is "fierce" consumer loyalty, and continually innovative products, which have for instance changed industrial design and how music is sold.
Google, Berkshire Hathaway and Johnson & Johnson followed the list. Here is the list of top 50 admired companies.
World's Most Admired Companies 2010
1 Apple
2 Google
3 Berkshire Hathaway
4 Johnson & Johnson
5 Amazon.com
6 Procter & Gamble
7 Toyota Motor
8 Goldman Sachs Group
9 Wal-Mart Stores
10 Coca-Cola
11 Microsoft
12 Southwest Airlines
13 FedEx
14 McDonald's
15 IBM
16 General Electric
17 3M
18 J.P. Morgan Chase
19 Walt Disney
20 Cisco Systems
21 Costco Wholesale
22 BMW
22 Target
24 Nike
25 PepsiCo
26 Starbucks
27 Singapore Airlines
28 Exxon Mobil
29 American Express
30 Nordstrom
31 Intel
32 Hewlett-Packard
33 UPS
34 Nestlé
35 Caterpillar
36 Honda Motor
37 Best Buy
38 Sony
39 Wells Fargo
40 eBay
41 Nokia
42 Samsung Electronics
43 Deere
44 L'Oréal
45 AT&T
46 Lowe's
47 General Mills
48 Marriott International
49 DuPont
50 Volkswagen
