Growth Conversions of a New Site

Launching and growing new sites from scratch can seem more like torture than pleasure. Waiting for the conversions to start coming would be agonizing that makes a start. The conversions don't seem to grow along the same curve as the traffic, they grow more slowly. This is because the initial traffic you get for your site will be on non-competitive keywords. The reason that they are non-competitive is that they are non-converting.

Traffic Growth for the Website:



The time intervals on the x-axis doesn't matter. The site shows steady growth over time.
Conversion rate of 1 percent depends on the basis of traffic growth.



The conversion rate optimization is the most important fact that has a huge impact on your business. The below chart illustrates what the actual growth might look like against with the 1 percent baseline shown in red:



A new site has lots of disadvantages in this competition. The keywords are non-competitive because they don't convert well. They haven't attracted the attention of the pre-existing competition, so they aren't trying to rank for them.

Here's a chart of what the competitiveness of the keywords they are able to rank for might look like over the same time period in with the traffic growth:



The new site simply has to struggle through this phase to get to the point where they start to compete for converting keywords.