Google's Knowledge Graph

Google's Knowledge Graph is a new technology being used to provide popular facts about people, places and things alongside Google's traditional results. It also allows Google to move towards a new way of searching not for pages that match query terms but for "entities" or concepts that the words describe.



"Knowledge Graph" is Google's term for how it is building relationships between different people, places and things and report facts about these entities.

"The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do," explains Amit Singhal, senior vice president, Engineering, Google.

Knowledge Graph's impact on Google Search
Find the right thing: Yes, most importantly, you will get right thing in Google searches. The intuitive feature will make the search engine bring you the exact results you want. Google will be able to recognize your entities and thus produce more relevant information in searches.