4 Truths of Link Building

1) Links from authority sites (e.g. CNN) are worth more than links from average sites (e.g. your cousin’s skating blog).

2) Links from relates sites are worth more than links from unrelated sites.

3) Links with your keyword in the anchor text are worth more that links that say “click here” or “read more”.

4) Link quality is WAY more important than link quantity.