Folders, Paths, and File Names

The keyword rich theory also applies. Folders and file names should be short, descriptive, and easy to read. This allows searchers to see the bolded, relevant words in the search engine results – from your domain name down to the actual HTML file name.

Keep the path shallow – do not bury your web pages too deep. A rule of thumb is if the users has to click more than three times to see the information they are looking for, it is buried too deep.

Another tip is to separate keywords with a hyphen or underscore to make reading them much easier – this works really well in domain or file names.