Analysis Says 50% of Google Olympics Searches from Mobile Phones

The current London Olympics 2012 are the first truly multi-platform global sporting event. According to Google, during the first two days of the Olympics, smartphone and tablet searches approached 50 percent of overall search query volume. In one case, Japan, it exceeded it (55 percent).

Australia, the UK and US all saw mobile (tablet + smartphones) query volumes reaching into the high 40s: 45 percent, 46 percent and 47 percent respectively of total search queries.

Google said, "at some moments during the Games, there have been more searches performed on tablets and smartphones than on computers." Some of this activity is in the context of the so-called "second screen" phenomenon of people watching TV and using smartphone or tablet devices to gather more information about what they're watching or to avoid commercials.

These Olympics are establishing new levels of mobile usage and viewing behavior among US and global audiences.

Smart Phones are getting smarter...