What is meant by 'In Game Advertising'
by Arun[ Edit ] 2012-09-12 12:59:36
->
In game advertising [IGA] refers to the method of doing "Advertising" in computer and video games.
-> IGA differs from advergaming, which refers to a game specifically made to advertise a product.[1]
-> IGA industry is very huge and its growth is enormous.
-> In 2009, spending on IGA was estimated to reach $699 million USD and is anticipated to grow to $1 billion by 2014.
