Search Engine Optimisation – Don't make simple mistakes…..

# Avoid duplicating content on your site found on other sites. Yes, Google likes content, but it *usually* needs to be well linked to, unique and original to get you to the top!

# Don’t hide text on your website. Google may eventually remove you from the SERPS (search engine results pages).

# Don’t buy 1000 links and think “that will get me to the top!”. Google likes natural link growth and often frowns on mass link buying.

# Don’t get every body to link to you using the same “anchor text” or link phrase. This could flag you as an seo.

# Don’t chase Google PR by chasing 100’s of links. Think quality of links….not quantity.

# Don’t buy many keyword rich domains, fill them with similar content and link them to your site, no matter what your seo company says. This is lazy seo and could see you ignored or worse banned from Google. Itmight have worked yesterday but it sure does not work today!

# Do not constantly change your site pages names or site navigation. This just screws you up in any search engine.

# Do not build a site with a JavaScript navigation that Google, Yahoo and MSN cannot crawl.

# Do not link to everybody who asks you for reciprocal links. Only link out to quality sites you feel can be trusted.

# Do not submit your website to Google via submission tools. Get a link on a trusted site and you will get into Google in a week or less