Page Penalties / Filters

* Pages get penalised a lot more than sites do

* Don't optimise every available element of a page focused on one keyword

* Do not keyword stuff or Google will ignore your page entirely (especially on a less trusted site)

* Don't overuse a page title to cover too many keywords

* Don't overdo it with the same word in internal navigation and linkbuilding

* Bad words get filtered in Google safe search so careful which words you use or contributors add

* Watch out for boilerplate text and links in your template especially when they outweigh the single page content