Site Penalty
by Geethalakshmi[ Edit ] 2010-01-04 22:31:07
Site Penalty
* Your site really does need unique content
* Sites can be penalised for particular keywords, typically if the site has a identifiable manufactured or worse, paid for, link profile
* Your entire site can be removed from Google if it contravenes Google webmaster guidelines
* Typically this is because your site has been hacked and links to malicious software injected into old code and scripts (watch contact forms)
* If your site is removed, you need to clean it all up and issue a re inclusion request in Webmaster Tools
* Be careful getting sitewide links from most sites - IMO take a couple of links from strong pages on the site instead with varied anchor text