Ello - Simple, beautiful & ad-free.

A brand-new social networking startup — Ello — has gone viral.
It's a social network with a manifesto — the anti-Facebook:
31,000 people an hour are joining the social network Ello. - Sources
Ello might be the new Facebook or the new Twitter or the new social media flop. It's too early to tell.

Ello is an ad-free, invite-only, independent social network that is still in its beta testing mode. On the site, users can post statuses, change profile pictures, add friends, and follow people. Users can also label their contacts "Friends" or "Noise" and sort out what they want to see accordingly.