How much text can I include in my ad image?

Your ad, which must include a headline and text, is limited to 25 characters for the headline and 90 characters for the body text. 

Images may not include more than 20% text to ensure people only see high-quality content. This includes logos and slogans in images. We recommend that you use the text field in the ad to get your message across.

How to check my ad image 20% text limit:

1. Go to the grid tool
2. Click browse to upload an ad image
3. Click show grid to display the image within the 5x5 grid
4. Click on the boxes that contain text. If text is present in 6 or more boxes, then the ad more than likely has more than 20% text and may not eligible to be used in facebook
5. If your image has more than 20% text, you can edit your ad

Allowed in the 20% text policy:

Images of products that include text on the actual product
Images of products in real situations or pics of products with a background

Not allowed in the 20% text policy:

Pictures that are zoomed in on logos/images with text overlay
Pictures that are clearly edited to include text on the product as a loophole to policy