SEO Mistakes - Targetting the wrong keywords

This is a mistake many people make and what is worse � even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that �relationship guide� does not work for you, even though it has the �relationship� keyword, while �dating advice� works like a charm. Choosing the right keywords can make or break your SEO campaign.