So what are your choices and when do they fail?

* White Hat – fails when everyone is well optimized.
* Black Hat – fails soon after it is discovered, especially when you get caught.
* Paid Search – fails when you can’t support the upfront investment.
* Usability – fails when no one sees you.
* Social Media – fails when you are an ass about it. Don’t be that person!
* Design – fails when you are too lazy to build it correctly.
* Analytics – fails when you don’t know what to do with them.