Get indexed

First, you need to make sure they're able to crawl your pages. Search engine spiders favour a few simple things:
• Clean XHTML or HTML code
• A lack of on-page JavaScript (put it in an external file and use an include call)
• An absence of inline CSS styles: put them in an external CSS file instead
• Non-dynamic URL paths

The most troublesome of these four is the dynamic URL paths. Many shopping carts and content management systems use dynamic URL paths such as domain.com/=3888&colour=56.

All the current search spiders prefer URL paths that are static, so this could be changed to domain.com/ product-3888/colour-56. If you want to be extra SEO-friendly you could use URL paths such as domain.com/go-karts/red