Online buying behaviour of web users are the following:

* 92.4% use the internet to research a purchase decision
* 64.9% use a search engine as the first step in the buying process
* 55.2% are 1-3 months away from making a buying decision
* 87.5% are 2 weeks to 6 months away from making a buying decision
* 37.5% researched and bought online
* 28.4% researched online and bought offline
* 6.9% didn't find what they were looking for
* 75.7% of Google users used the natural search links